Mèmes de sous-titrage : une typologie

Abstract

This article focuses on the spread of Internet memes centred on the use of subtitling and closed

captioning techniques. Through an interdisciplinary methodological approach, based on digital

discourse analysis and media archaeology, we observe the evolution of techno-graphic compositions

that mobilise the sampling or modification of subtitled images to produce viral translation word-plays.

The general purpose of this article is to propose a typological categorisation of such memes, showing

how they draw their comic and memetic potential from the specific features of cinematic or automatic

subtitling.