Parodie et publicité

Auteurs-es

  • Marc Bonhomme Institut de Français, Université de Berne

DOI :

https://doi.org/10.26034/tranel.2006.2753

Résumé

This article has a double aim. On the one side, it proposes a critical re-examination of parody in the frame of represented discourse and interdiscursivity practices. On the other side, it wants to study the function of parody in advertising communication. The following points will be emphasized: the importance of comparison between parody and pastiche in advertising, the procedures of advertising parody, the role of parody in ads transmission. Finally, the parody appears as a media phenomenon that transpires as being ordinary and central at the same time.

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Publié-e

01-09-2006

Comment citer

Bonhomme, M. (2006). Parodie et publicité. Travaux neuchâtelois De Linguistique, (44), 165–180. https://doi.org/10.26034/tranel.2006.2753

Numéro

Rubrique

Article thématique